Motorsport is an excellent way to raise the profile of any business.

With the advent of widespread television coverage sponsors have the opportunity to maximize exposure of their products or services to large numbers of targeted groups.

Any business contemplating such marketing strategy has to consider how to protect its investment. A sponsorship agreement effects that means of certainty.

Prudent sponsors of a driver, team or event must ensure the advancement of the business.

A sponsorship agreement is essential whatever level of motorsport the sponsor is intending to target.

we can advise your team on all aspects of business law and litigation.
If you are a team competing in motorsport, consider if you have adequate advice in any of the following areas:

1. Terms & Conditions for the supply of racing services;
2. Agency agreements;
3. Sponsor agreements;
4. Insurance;
5. Employment contracts;
6. Company administration;
7. Supply agreements;
8 Business disposals/acquisitions

Does the agreement provide for exclusivity?
What about ambush marketing?
What service is included in the sponsorship package?
What hospitality is included?
What about sponsorship sums linked to performance of the driver/team
What television rights does a sponsor of an event have?
What is the position regarding merchandising?

Do you know your rights as an employed driver?
Do you know what you are entitled to?
What law is applicable if you race abroad?
Is employing a manager the way to go or are they more interested in the best deal for them rather than you?

In trouble with a governing body and need representation?
Have a dispute with your team or sponsor?

We can also advise on litigious matters too. We can advise a driver on all matters.
		At the end of the day, most sponsorship is not altruistic but driven by commercial forces.  A potential sponsor needs to be satisfied that the marketing budgets allocated to sponsorship of motorsport in whatever way, is used effectively and for the advancement of the sponsors business product or service profile. we can provide the necessary advice in the preparation of sponsorship agreements on behalf of drivers, teams and events at all levels of the sport. As an additional service to sponsors we can provide an on track facility whether it is in relation to closing that sponsorship deal or clarifying your rights all of which may need legal advice.